Elding - Adventures at Sea

Elding Adventures at Sea, truly a distributed retail

We are happy to have Elding – Adventures at Sea as our customer. Elding is a family owned company that offers exciting sea adventure and whale watching tours, from Reykjavik and Akureyri in Iceland.

Elding has a requirement for a reliable retail system that can run in a distributed environment, on land or on sea. With Centara intelligent retail cloud server, the system also enables Elding´s staff to serve their customers in their mobile environment. Elding´s customers are mainly tourists visiting Iceland. Elding operates with a point of sale online or at the dock. Furthermore, Elding runs small shops and café services aboard their whale watching ships to enrich their customer experience.

Rannveig Grétarsdóttir, CEO at Elding says “that the Centara system fits perfectly to Elding´s requirements in their distributed operation. We are excited about next steps and the possibilities to enhance our use of Centara system further in our sales and at the same time reducing cost.”


Share capital increase

As of November 2017, Varda Capital as one of the largest investment fonds in Iceland, took part in the Company’s share increase and thereby becoming the largest shareholder in Centara.

Apart from the share increase, Varda Capital brings along considerable contact network and experience.

We are proud that Varda Capital chose Centara as its future investment option in the Retail Solutions.